The day I learned the five Ws of storytelling, was the day my life suddenly had meaning. Uncovering the who, what, when, where, and why of a story gave me purpose and direction like I had never known before. Most kids go through a phase where “why” suddenly becomes the only word in their vocabulary. I…
Blog
We won a Shorty Award … and I helped
We were excited to win a Shorty Award last weekend in recognition for our Major Keys Campaign developed in partnership with Viacom and DJ Khaled. The Shorty Awards recognize the most influential, popular, and culturally relevant brands and campaigns. The 48 entries in the social good category were judged by a panel of experts in advertising, media,…
It’s all a game: how Get Schooled uses gamification to help students level up in education
For the past six years, Get Schooled has quietly worked to change the way urban and rural schools across the nation make gains in key educational outcomes such as attendance, graduation, and FAFSA completion rates. We began by meeting students where they naturally hang out – the internet and their mobile phones – and built…
I sat down with Rolling Out Magazine to talk making waves in your industry
Being a woman in the tech industry means learning to navigate the unexpected on a daily basis. I recently had the privilege of sharing my personal experiences with writer and publicist Alaina Nicole for Rolling Out Magazine. Here is an excerpt. This week, the globe united to celebrate International Women’s Day. From events to hashtags,…